SEO Fast Start
© Smart Insights (Marketing Intelligence) Limited. Please go to www.smartinsights.com to feedback or access our other guides.
5
SHARE THIS
MANAGING SEO
FAST START CHECKLIST
About this checklist
If you know the basics of SEO you can use this checklist to review your approach across
all of search engine optimisation, following-up the details or the recommended tools
using the links on the right.
If you're serious about improving your SEO we recommend our in-depth 7 Steps to SEO
guide. It clearly explains the best practices of SEO for non-specialists, but with enough
detail to improve SEO for your own site or to manage SEO specialists or an agency.
SEO management activity Recommended resources
Step 1 Do an audit and set your goals
1
Understand your market potential against
market share for SEO
Review the customer demand, i.e. number of monthly
searches in your market for key products and services
to see how important SEO is and could be for you.
Do a gap analysis to assess your market share for
different keyphrases.
þ Google's new Keyword Planner
þ Gap Analysis spreadsheet
q
2
Setup dashboards and use analytics
reports to review the contribution of SEO
to your business
You'll get more from your SEO if you know how much
value it contributes in terms of visits, conversion, plus
leads or sales. You also need to separate out the
brand visits including your brand name or URL. Then
you'll have a baseline to improve against.
þ Google Webmaster Tools
SEO reports - setup in Google
Analytics now many phrases
are reports as "Not Provided"
q
