SEO Fast Start
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Introduction
the page, known as on-page optimisation. But, as we'll see, it's the quality of the links to
your site and within your site that has the biggest influence. This is based on the quality
of your content, content marketing is a huge part of SEO.
We will see that the volume and frequency of social interactions with your content is also
becoming more important in determining search ranking positions.
We hope you find this guide useful, do contact us with any questions.
If you're looking for more in-depth advice on SEO, Expert members of Smart Insights
can download our other resources on SEO:
þ 7 Steps to Successful SEO guide
þ SEO audit template
þ Video course and tutorial on SEO keyword analysis
About Smart Insights
Smart Insights provides actionable marketing resources to help businesses succeed
online. More than 60,000 Basic members use our blog, sample marketing templates and
weekly Emarketing Essentials newsletter to follow best practices and keep up-to-date
with the developments that matter in digital marketing.
Our Expert members use our planning and management templates, video courses and
guides to map, plan and manage their marketing using the RACE Planning framework.
þ Here are 10 reasons why Expert members use our resources.
About the author
Dr Dave Chaffey is CEO and co-founder of digital marketing management advice site
Smart Insights. He is author of 5 bestselling books on Ecommerce
including Digital Marketing: Strategy, Implementation and Practice
and was recognised by the Chartered Institute of Marketing in 2004 as
one of 50 marketing 'gurus' worldwide who have helped shape the
future of marketing.
