SEO Fast Start
© Smart Insights (Marketing Intelligence) Limited. Please go to www.smartinsights.com to feedback or access our other guides.
6
SHARE THIS
SEO checklist
SEO management activity Recommended resources
3
Create a categorised target keyphrase list
based on customer behaviour
It's better to have a list of target keywords rather than
none at all, but even better to group keyphrases by
behaviour, e.g. brand, compare, cost adjectives.
þ Understanding consumer keyword
behaviour
þ Keyword Analysis tools
þ Ubersuggest - good for country
analysis
q
Step 2 Make sure the search engines can find your content
4
Complete a platform or CMS audit for
indexing and visibility including Google's
quality guidelines
An audit will identify whether Google's robots can find
different types of content and that they are included
within the search listings.
You should audit the site for poor quality links which
may cause your site to be penalised by Google's
Panda or Penguin anti web spam filters (see below).
þ Google's Webmaster Technical
and Quality Guidelines
þ Panda vs Penguin
q
5
Maximise visits from the non-text listings
Images, video and news sources are excellent
opportunities to drive quality visits if you can beat your
competitors in this area.
þ Google search quality guidelines
for images
q
6
Review whether duplicate content is
causing a problem
"Dupe content" is often a problem on large sites and
can reduce rankings, so work with your agency or SEO
specialists whether they have audited this recently...
þ Introduction to duplicate content
þ 4 techniques to avoid duplicate
content
q
7
Review mobile search volume and
consumer behaviour
Google's keyword planner no longer includes mobile
search volume, but Google promises to bring it back.
Use analytics to check your mobile SEO is effective -
Google has said they may penalise if there is a poor
experience on mobile.
þ Google's new recommendations
for mobile SEO
q
