SEO Fast Start
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SEO checklist
SEO management activity Recommended resources
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Prove author quality through Google
Authorship
Google relates the Google+ profile of post authors
to their content and assesses their influence. Many
think this assessment of credibility will increase in
importance in future.
þ Making the most of Google
authorship markup
q
Step 6 Refine your internal linking
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Refine your internal linking
Internal linking isn't discussed as much as other SEO
techniques. But we think it's really powerful to give
better SEO results AND you control it!
þ Are you using the right types of
internal links?
q
Step 7 Improving SEO through analytics
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Use Advanced Segments in Google
Analytics to review success
We recommend setting up 4 advanced segments to
help review SEO success and how it's integrated with
paid search.
þ Using Google Analytics to audit
and improve SEO
q
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Report on not-provided
Google Analytics now reports the majority of keywords
to sites today as 'not provided'. In our 7 Steps guide
we explain alternatives to finding the actual keywords
used to reach a site.
þ Reporting on not-provided
q
We hope you have found this Fast Start summary of the success factors for SEO
useful. If you're looking for more in-depth advice on SEO, Expert members of Smart
Insights can download our other resources on SEO:
þ 7 Steps to Successful SEO guide
þ SEO audit template
þ Video course and tutorial on SEO keyword analysis
If you have any questions or comments, we'd love to hear from you - please contact us.
Dave Chaffey and the Smart Insights team
