SEO Fast Start
© Smart Insights (Marketing Intelligence) Limited. Please go to www.smartinsights.com to feedback or access our other guides.
7
SHARE THIS
SEO checklist
SEO management activity Recommended resources
8
Optimise local content and get listed on
Google+ Local if you offer local services
and
Simple. If your business has a local presence like
stores or offices it's essential to have good visibility
within Google+ Local and improve reviews, markup
and links to these local services.
þ Local SEO article
þ Google Places for Business
þ Structured data markup for star
rating snippets
q
9
Put appropriate resource into multilingual
SEO (if relevant)
Google has become a lot better at identifying local
sites, but for businesses who need a local web
presence in their major markets this is a major issue
which may need specialist assistance - contact us for
recommendations on the agency options.
þ Avoid the top 10 multilingual SEO
mistake
q
Step 3 Work on on-page SEO
10
Follow-best practice for on-page SEO -
audit and re-engineer
See the detailed guidance for each of these in our 7
Steps SEO guide and checklist for content owners/
writers:
þ Define Primary, secondary and tertiary keyphrases
for page
þ URL.
þ Page title.
þ H1 tag.
þ Keyword inclusion in body copy.
þ Keyword proximity
þ Internal links.
þ Image titles and alt tags.
þ On page SEO guide
q
11
Ensure your brand messages are
effective within the natural listings
For prospects, the search results pages in Google
(often called the SERPs by search specialists) may
be the first time they experience your brand, so make
sure you're explaining clearly why you're worth doing
business with to encourage clickthrough and explain
your offer.
þ Using analytics to review SERPs
message effectiveness
q
