Meta Descriptions
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Believe it or not, meta descriptions do not (I repeat, DO NOT) have any bearing when it comes to how
Google ranks your pages and posts in search results. However, that doesn't mean that meta descriptions
aren't important for SEO.
By crafting a compelling, relevant meta description, you can separate yourself from the riffraff and help
convince searchers that your page is worth navigating to. In short, you shouldn't optimize your meta
descriptions for robots (i.e.. search engines), you should optimize them for people. Here's what to do:
Use verbs like "learn," "discover," and "find out" to highlight
what searchers can do once they click on your link. Then,
add specifics about the topic you're covering and make
sure your value proposition is clear.
Treat your meta descriptions like calls-to-action
(and use actionable language).
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Keep your character count under 155 characters.
Google truncates meta descriptions right around the 155-
character mark. To make sure your full message gets
across to searchers, use fewer than 155 characters when
crafting your meta descriptions.
Example: Optimized Meta Description
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