Responsive Design
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Use responsive design to make your site easier for Google to crawl and index.
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Research from Google confirms it: people prefer — and actively seek out — sites that provide great mobile
experiences. In fact, 74% of people say they're more likely to return to a mobile-friendly site (as opposed
to a static, desktop-only site), and 67% of people say that when they engage with a mobile-friendly site,
they're more likely to buy something from that site.
From an SEO perspective, responsive design is absolutely your best option for delivering an
amazing mobile experience to your site's visitors. Why? Well, because Google says so: responsive design
is their recommended configuration.
To dive a little deeper, the reason why Google prefers responsive sites is because they rely on one URL —
and use the same HTML — across all devices: smartphones, tablets, laptops, desktops, etc. This
configuration allows Google to crawl and index your site more efficiently.
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