Keywords
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Optimize for long-tail keywords to drive more-qualified traffic.
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With the roll out of its Hummingbird update, Google can now recognize entire questions, as opposed to
just parsing the individual keywords. From an SEO perspective, this means long-tail keywords are more
important than ever. So, instead of keyword-optimizing your pages and posts for short-tail phrases
(e.g. "inbound marketing"), you should be focusing on longer phrases that would occur naturally in
conversation (e.g. "How does inbound marketing work?" and "How much does inbound marketing cost?").
The goal here isn't to stuff keywords into your content, it's to create content that addresses actual
questions that people are asking.
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