One of the most profitable ways to make your product launch successful is to tie it onto
a season or a holiday. For example, summer is a great time to promote fun products or
information.
Spring and early summer are also exceptional times to promote health and fitness
products as everyone is trying to get their beach body.
Winter is a good time to promote learning and personal development. People are
inside more often and they often turn inward.
The fall, back to school time, is also a wonderful time to release home study programs
as everyone is thinking about learning, school and the changing weather.
New Years is of course an ideal time to launch many different types of products
because everyone is thinking about what they want to accomplish, improve and learn
in the upcoming year.
Other holidays work well too. Think about how many sales you see on television for
Memorial Day, Labor Day, Groundhog's Day and so on. If you can tie a product
promotion into one of those holidays consider it.
And don't forget your own birthday. Tie your age or the celebration into a product
launch and gather more attention than you might otherwise.
Time of the Day, Week and Month
Also consider when during the day, week and month you're going to launch your
product. Look to your email marketing results for indicators.
For example, have you noticed that end of the month messages are better received
than those sent at the beginning of the month? What about day of the week and time of
day?
Before you choose a launch date look at the calendar and at your own general
response rates. They'll help you choose the best launch date possible.
Creating Systems To Support A Successful Launch
One of the benefits of selling digital products is that you can essentially automate the
entire process. From autoresponders to shopping cart software once the product is
created there's very little for you to do.
