Give them inside information and consider offering all your Facebook Fans, for
example, a coupon. Publish the coupon on your Fan page and include a link to your
site. They enter the code and receive a discount.
Content marketing – go the extra mile and publish more content than you normally
do. Use article marketing sites, your own blog and website and also consider being a
guest writer and blogger. Make sure each piece of content you publish somehow
supports your pending product launch.
For example, if you're launching a home study course on how to build a coaching
business you might publish 20 articles that all support your prospective customers.
You might offer an article on how to decide if coaching is right for you. You might write
an article on how to set up a coaching business online and so on. Each article will
provide valuable information but not tell the whole story.
Go viral – release a video, special report or other product that has the potential to go
viral. Don't require an opt in to access it. Just send it to your list, promote it online and
make it available to anyone. Include in the freebie a link to your website sales page or
a short promotion.
The pre-launch phase can be as important to your sales success as the actual launch.
Spend some time planning your strategy. Enjoy the success of your launch with a
successful pre-launch.
In the next section, we will look into timing your new product launch.
Timing Your Product Launch
You've no doubt heard the cliché' timing is everything. We'll it's a cliché for a reason.
And it can make a difference in the success of your product launch.
Why Timing Matters
People have different mindsets during different times of the year, month and even
week. For example, many people find that their email messages fall flat when they are
sent out on Friday afternoons. On the other hand Monday and Tuesday mornings
seem to be a high response time.
When you time your product launch to catch your audience at the perfect moment you
can multiply your profits. Catch them at the wrong time and your sales might fall flat.
Seasons and Holidays
