Make sure it's newsworthy and then support the headline with a few short paragraphs
that provide the reader and the media with enough information for them to decide
whether to click through or zip you an email.
You might be surprised who picks up your release and wants to know more.
Using Content to Promote Your Launch
Content is one of an internet marketer's biggest assets. It can be used to generate
traffic, profits, and increase your credibility and community.
It can also be an extremely useful tool to help you launch a new product. Here are a
few tried and true tactics to use content and promote your launch.
#1 Article Marketing
Submit articles to article directories. Be sure to include links and a call to action in your
author/bio box. You can use this tactic both during pre-launch and launch phase.
As a pre-launch you might motivate readers to click through and sign up for your opt in
list or send them to a new opt-in message that gives them something for free and lets
them know when your product has been launched..
That way you can connect with them when you launch. During the launch phase you
can simply send readers to a sales page.
#2 Blog
Blogging about your upcoming launch and offering valuable tidbits of information
related to the launch can be an exceptional way to generate buzz for your pending
launch.
#3 Network online Social networking is a great way to drive traffic to your website and
sales page. Become active on sites like Twitter and Facebook and participate in
industry forums and blogs.
Also use your networking efforts to promote your other product launch content and
marketing efforts. For example, if you publish a new blog post then also link to it from
your social networking page.
#4 Press Releases
Issue a press release announcing the launch of your new information product or
service. Focus on what makes it news, how does it benefit your audience.
