His new book breaks his process down step by step so anyone can achieve it."
The remaining sentences in your first paragraph will lead into the body of your release.
Step Three – The Body of Your Release
The body of your release is where you'll provide the bulk of your information. The
information should demonstrate the newsworthiness of the product launch.
What benefit does it offer? Why is it newsworthy? You'll address the five W's. They're
the Who, What, Where, When, and Why.
- Who is the story about?
- What is the actual news?
- Where and When is the product being launched?
- Why is this news?
It's also helpful to use data, quotes and relevant information to help readers and the
media discover the importance of the release.
For example, "I know what it's like to struggle as an entrepreneur. That's why I'm so
excited to share this million dollar process. It's proven and it's repeatable," says Joe
Smith, Millionaire Marketer.
Step Four – The Spit and Polish, Formatting
There is a basic structure a press release should follow. This formal structure includes:
- For immediate release posted at the top left hand corner of the page.
- Starting your first paragraph with the date and city in which the press release
originates. For example, June 1st, 2011 Austin, Texas.
- Include information about your company and don't forget a website link and contact
information at the end of the release.
- Identify the end of the release with this symbol, ### placed in the center of the page
and a few spaces below the final sentence. It let's journalists know they have the
complete information.
Writing a press release is simple once you know the structure.
