#3 Consider adding video
If you normally don't market with video consider adding a video message in your ezine.
It might be a short video tip or you can share a personal experience and how you
solved it.
You can also test to see how a full scale video how to message works for your
audience.
#4 Don't promote too much
Your subscribers do expect some promotional material but they don't want a hard sell.
Instead offer valuable information.
Consider using the teaser approach. Offer valuable information and then tell them how
they can get more information.
#5 Always have a goal for your content
It doesn't have to be to sell your product. You might simply want people to forward the
ezine to their friends and family.
You might want them to download a free worksheet or click through to watch a video
message. Make sure you have a goal in your content.
#6 In addition to a goal you want to give your subscribers a call to action
Tell them what you want them to do next. Include a link or some form of action so you
can track the results. This is important for two reasons.
One, you can test and track the various response rates. Additionally, if you get your
subscribers in the habit of taking action before you launch your product, they're
consistently saying yes, they're more likely to say yes when it's time to actually
promote your product.
Also consider testing and tracking when your response rates are highest.
What time of day, week and month do you get the most open rates? What headlines
motivate your readers to open your email? What calls to action get the most results?
You can use this information to help craft your message on launch day.
Generating Buzz – Tips and Strategies
