Don't drag this process out too long. Your prospects are going to tire of your product
promise if you are slow to launch and deliver it.
#4 Give them an offer they cannot refuse
It's often a good idea to give your email list, new members and old ones, a special
offer. You might offer them a discount. You can open the doors to buy your product to
them first –this is particularly effective if you only have a limited number of products.
You might also give them more bonus products. Make sure your email list feels
appreciated by giving them something extra – something you don't offer to the general
public.
Give yourself plenty of time to plan and strategize how you're going to build your pre-
launch opt in list. Tie your giveaway into your product. Create a plan to connect with
these people before you launch and follow through.
Marketing Your Product to Your Email List
Your list is your golden ticket to product launch success. If you don't market your new
product to your email list you're missing out on substantial profits.
In fact, many internet marketers often spend a few months building their list before they
launch a new product. Here are some ideas and success strategies to help you use
your email list to market your product.
#1 Give them the inside scoop
Your email list will appreciate advance notice on any product or service you launch.
Additionally, you can use your autoresponder to share inside information – for example
an excerpt from your new book if you're launching an ebook or information product.
You can also use your email list to send them coupons, discounts and other incentives
that is exclusive to them. Make your email list feel special – because they are.
#2 Get personal
One of the advantages of an email marketing list is the ability to connect with them
personally. Autoresponder content is generally more effective when your reader can
feel connected to the content.
Use personal examples, stories and even challenges and mistakes to help connect
with your subscribers.
