- On the payments and profits side of things make sure you have an easy way to track
profits, and to issue returns.
Real time sales reports, analytics and testing and tracking systems will help you stay
on top of what efforts and tactics generate sales and which ones do not.
When it comes to product launches there's a lot to plan for and implement. Making
sure your systems are all up and running effectively will help ensure a successful
launch.
How To Identify Key People To Help Launch Your Product
Partnerships can be extremely useful when you are launching a new product. In fact, a
quality partnership can double your sales. The key is finding those influential and
potentially profitable partnerships.
Once you know who to contact then you can begin to prepare your pitch. Let's take a
look at a few ways you can identify key people to help launch your product.
#1 Look for the movers and shakers in your industry
Besides you, who are the people in your industry who have the most notability? Who
are the movers, shakers and networkers? You may even want to look to public figures
and celebrities.
An endorsement from a celebrity can generate more profits and sales than you can
imagine. Look for your industry experts in magazines, on social networking sites and
ask around.
#2 Seek Complimentary Businesses
One way to forge a profitable partnership is to identify a business that compliments
yours. For example, if you have a website about coffee you might partner with
someone who has a website about coffee makers.
Ideally this business will also have a large subscriber list and they'll be willing to
promote your product to their list – for a commission of course.
#3 Open Your Rolodex
You'd be surprised who you know and how they can help you. Open up that rolodex of
yours, or examine your social networking connections. Investigate who you know and
how you might be able to partner with them.
