Remember you're looking ideally for people who can:
- Promote your product to their business
- Have a large opt-in list
- Can provide a testimonial or endorsement that will carry weight with your prospects
Before you contact any potential partner make sure you have a pitch.
Your pitch will include:
- What your product is
- What it does and how it will benefit people
- A sample of your product
- How you are ready to compensate a potential partner
- How you're marketing the product
- How you plan to use their testimonial or endorsement
- What your background or experience is – credibility
- How they can contact you
- And any previous successes you have including other testimonials and sales results.
People want to partner with success. It makes them look good and it helps them grow
their business too.
Partnerships can be a critical component of your product launch. Consider using them
for pre-launch and the actual launch of your product.
Explore all potential partnerships and make sure you have a fool proof pitch before you
approach them.
Approaching Potential Partners For Your Product Launch
Partnerships can be a fantastic business building tool. They're often particularly useful
if you're launching a product. You can partner with someone to build your pre-launch
opt in list. You can partner with them to promote your product to their list as well.
And you can find people whose testimonial or endorsement can help add credibility to
your product. There are actually three steps to finding a potential partner.
The first step is to identify a potential partner. You'll want to look for people who have
complimentary business models or niches. You can also look for people who have
tremendous clout and credibility in your niche.
A celebrity endorsement doesn't have to be niche specific. If Oprah endorsed anything
it would sell like hotcakes.
