However it is important to have all your systems established and tested before you
launch. It will ensure a seamless system, customer satisfaction and peace of mind for
you.
Consider:
- Double checking all of your links in your sales copy, autoresponders and
advertisements. Anything that links to your sales page should be double, triple,
checked.
- Does your shopping cart system operate seamlessly? Give your shopping cart a test
run. Is it easy to use?
- Does your autoresponder deliver the right message in the right order? Do all the links
work? Give your autoresponder a test run. Do your prospects and customers receive
the intended messages?
- Are you using affiliates to promote your products? If so, make sure your affiliate
payment terms and systems are ready and working.
- Double check your product sales page and autoresponder messages. Is your pricing
policy and return policy established and accessible for all new customers?
Make sure your payment policies and procedures are also easy to access and
understand. For example, if you offer a payment plan, is that clear and easy to
understand?
- Within the product itself if you have links make sure they all work. Do you have
contact information in your content and a call to action? What do you want customers
to do once they've read, viewed, used, or listened to your product?
- Test the download speed of your products. Make sure they're quick and easy to
download.
- Do you have a customer support system? Autoresponders, FAQs and a ticket system
are all great ideas.
And make sure you have an easy system for helping customers who are having
download difficulties. You can outsource the customer service portion if you choose to.
