Mistake #5 Not Following Up
Once you launch the promotion isn't over. Make sure you follow up with your list and
with those customers who have made a purchase. This is a perfect time to upsell and
create a new promotion.
Everyone makes mistakes and there are sure to be a few stumbles with any product
launch. Make sure they're minor stumbles by planning properly and avoiding the above
mistakes at all costs!
Now that we have looked at the mistakes to avoid during a new product launch, let's
take a look at the importance of pre-launch.
What's In a Pre-Launch?
One of the best strategies to launch a product is to use what's called a pre-launch. This
tactic can help build a buzz about your pending product launch. It can also help your
existing customers and subscribers gain an advantage – which is sure to be
appreciated.
What is a Pre-Launch?
A pre-launch is essentially a planned phase before you launch a product. It generally
lasts anywhere from a few days to a few weeks. Take care to not drag it on too long
because you can then turn people off and lose prospects. During your pre-launch
phase you can:
Market to your email list – this is actually the first pre-launch tactic you want to
consider because these people have already expressed an interest in buying your
products or services. And many probably already have.
It's a pre-qualified list. Consider giving them not only advanced information about your
new product but also a discount or the ability to buy your new product before it's
available to the general public.
And many experts will tell you to spend a few weeks or months actually working on
building your opt in list. That way you'll have more people to market to when pre-
launch and launch time comes around.
Market to your social networking friends and followers – you can actually use your
social networking connections to build your list. You can also follow a similar approach
with your social networking connections as you do with your subscribers.
