#5 Are you using text advertisements? If so, where will you place them? You'll need to
write the copy and again include a call to action and a system to test and track
success.
Finally, what about classified ads? They're free and can be effective at driving traffic
and making sales. Write a few and test them on classified ad sites.
The key to successful advertising it making sure you have a goal for each ad, that your
ad promotes benefits and includes a call to action and that you have a system in place
to test and track results.
Try different headlines, calls to action and keywords in your ad copy to see what works
best for your audience – what generates the most product sales.
In the next section, let's look into another method of getting traffic to your product
launch- press release
How To Create A Product Launch Press Release
A press release can help you build awareness for a product or service. It can also help
you create awareness for your business. They're particularly effective if you're
launching a new product.
And with so many easy to use Press Release submission sites there's no reason to
forego this useful marketing tool. Press releases are fairly straight forward to write,
really. Here's how.
Step One – Your Headline
Like an article your press release has a headline. However rather than grabbing
attention with a promise or a benefit you'll want to grab attention by making an
announcement, claim or by making news.
For example, "New book by millionaire marketer helps small business owners achieve
their profit goals."
Step Two – Your first paragraph
Your first sentence needs to concisely state what the press release is about.
For example, "Millionaire Marketer Joe Smith, renowned expert on internet marketing
and a coach to several successful business owners has helped thousands of
entrepreneurs reach the million dollar mark.
