Online advertising is a useful and effective tool when it's done correctly. When it isn't, it
can be an unfortunate waste of your time and money.
If you're launching a new product you may be considering using online advertising to
promote it. With a few simple steps you can make sure you get maximum return on
your investment and great results.
What Are Online Ads?
Online advertisements can actually be any number of things. They can be text ads,
PPC ads and banner ads.
You can also place classified ads on sites like Craigslist. Advertising, when done
correctly, can help increase awareness about your new product, and your business.
It can also generate traffic to your website and build your visitors and prospect base.
Before you create your online ad there are a few considerations:?
#1 What are your goals for your online ads?
What do you want them to achieve? For example, do you want them to send people to
your product's landing page or will you use the ad to build your opt-in list and then
market your product to your list?
#2 What tools or advertising tactics will you use? PPC? Text? Banner?
#3 If you're using a PPC campaign, you'll need to set up your account with your
chosen PPC service. Google AdWords is an example but other services like Facebook
also offer PPC.
Have you defined your parameters, chosen your keywords written your ad and set your
budget?
#4 Are you using banner ads? If you are you'll need to have them designed. You'll also
need to purchase space for these ads on relevant and quality websites.
Make sure your copy is compelling and it includes a call to action. How will you test the
success of your banner ads? You might use Google Analytics to track traffic sources.
