You can initiate discussions about your pending product launch or about the problem
your product solves. For example, if you're marketing a diet book you might ask friends
and followers what their biggest dieting challenge is.
Promote It
You can of course also post promotional messages about your new product or service.
Make sure when doing this that you're promoting the benefit of the product and not the
product itself. People can be touchy on social networking sites, and rightfully so.
They don't want to be blatantly marketed to. However, a "learn how to lose 10 pounds
this week, and another 10, 20 or 30 over the next 30 days" type of message can work
to promote your product. Of course don't forget to include a link.
Make them Feel Appreciated
You can also use social networking to offer special coupons or discount offers. In fact,
you can make your social networking friends and fans feel appreciated by making them
an offer that other people don't have access to.
For example, "all fans get 10% off." You may likely also increase your Facebook fans
too.
Publish Videos and Content
Publish content related to your product. Continuing with the diet book you might
publish an article or a how to video that demonstrates the effectiveness or the value of
your product. Videos are particularly good at creating buzz.
Use social networking to pre-launch your product with viral content too. Give away a
free report. Don't ask anyone to opt-in but give it away and motivate others to give it
away too.
There are a lot of ways you can use social networking to create buzz. Make sure that
any tactics you implement are followed up on.
For example, if you're using social networking to drive traffic to a pre-launch opt in
page make sure you actually send those people an email when you launch.
Like any marketing strategy, establish goals, create a plan to achieve them, and then
get to work making it happen.
Online Advertising to Promote Your New Product
