And consider simply giving away the material – don't ask for an opt-in. Of course you
want to make sure to promote your product in the giveaway.
You also want people to share the giveaway. If it's a downloadable product like a free
report then they can easily share it.
#3 Publish
Blog posts, articles, ezine content and social networking content can all be used to
generate buzz. Make sure your content is easy to share.
If people can easily link to your video, download your reports and forward your content,
then they're not going to. It also needs to download quickly.
Embrace social media as a way to chat about all the interest, changes, and activity
around your product. Share any publishes content, giveaways and viral content on
your social networking site of choice.
Generating buzz a great way to help create a successful product launch. In fact, many
people find that their pre-launch campaign and buzz campaign is the single most
important aspect of any new product launch. Plan your buzz campaign and enjoy the
success.
Using social networking to generate buzz
Social networking has become one of the biggest business building tools for
businesses of all sizes. Whether your business employs hundreds, or only one, you
can use social networking to accomplish a number of business building goals.
One common, and often quite successful goal, is to use social networking to generate
buzz for a new product.
Buzz is defined as excitement. It embraces the concepts of viral and word of mouth
marketing. People get excited about your product, or pending product, launch and they
tell each other about it.
While buzz marketing can work for a number of goals, generally it's much easier to
build buzz if you're doing something new – like launching a product.
Here are just a few ways you can use social networking to generate buzz:
Get them Talking
