Generating buzz helps a lot in generating more sales, especially if you are selling a
high priced product.
What is Buzz?
Buzz is an excitement for your product. It's when people mark their calendars, talk with
others about your pending launch and even spread the word about you and your
business. Buzz is anticipation.
Why Buzz?
Buzz actually helps you sell a product before you even launch it. It can generate an
emotional response, and we buy based on our emotions.
If people are experiencing an emotional response before you even launch your product
you can be sure your conversion rates are going to be higher than normal.
Let's explore some product launch ideas for generating buzz in the marketplace.
Here Are A Few Tips to Help You Create Buzz for Your Product Launch
#1 Embrace Video
If you don't normally use video consider creating a video to help generate excitement.
Videos also have a tendency to go viral. Make sure your video offers value, entertains
or us attention grabbing – you want people to remember it and share it.
#2 Give Something Away
We just mentioned videos and they're a great thing to give away. However, video isn't
the only tool you have to create a buzz for your pending product.
You can give away:
- A free book,
- A free report,
- A free service
- A free workshop, seminar or online course
- An electronic device – how many kindles and iPads have you seen given away over
the past few months?
Make sure your giveaway is related to the product you'll be launching. This is important
you want to make sure you're generating excitement with the right crowd.
