That way you and your partner can make sure you have the potential to work well and
communicate well together.
Building Your Pre-Launch Opt In List
An opt-in list is a list of pre-qualified prospects. Each name on your opt-in list is
someone who has likely downloaded information from you and visited your website on
many occasions.
They have expressed a specific interest in receiving information from you. This makes
your opt in list, aka your email or subscriber list, a very valuable asset.
Many marketing experts actually spend a bit of time growing their opt-in lit before they
launch a product. The larger their list, the more potential for profits – the more targeted
prospects you can market your product to.
So how do you build your list pre-launch?
#1 Create a unique giveaway
Instead of using the same giveaway you've been using to build your list create a new
one. Make sure it is relevant to the product you're going to launch. Otherwise you run
the risk of building a list of people who won't be interested in your product.
For example, if you're launching a diet book you might release a free report on
detoxification. The detox process can get a person ready for a diet and most people
detox with the intention to lose weight.
Note: you will also want to make sure your existing opt in list has access to this free
report. You can create a separate autoresponder that delivers it to them.
#2 Market your new opt-in offer
Partnering with a person who has a large opt in list and a complimentary business,
meaning their prospects will be interested in your product offer, is a great way to
double your list. You can also take advantage of social networking and PPC to grow
your opt in list.
#3 Craft your message
As you're building your pre-launch opt in list make sure to craft a message that gets
them excited for your product launch. Offer regular autoresponder messages with
valuable information.
