the handy tool kit for launching & Measuring a reMarkable caMpaign
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share KIT
Every campaign you plan, whether it's an event launch, ebook release, or product update, should come paired
with a customized landing page. This page should highlight exactly what viewers need to know about the
campaign at hand, and provide links such as calls-to-actions, social share buttons, and the like, to move people
further along the campaign -- each of these components will be discussed in greater detail.
According to MarketingSherpa, 48% of landing pages contain multiple offers. While there isn't a rule against
having a single offer attached to a single landing page, you should only have one campaign attached to a single
landing page.
For example, if you're launching a conference, perhaps you want to send an offer to last year's attendees with a
limited time special price. The offer on the landing page you send them to should only
focus on that early bird pricing, and nothing else. However, if you're launching a larger
themed campaign, you could include multiple offers. At Hubspot, we launched our
Make Love not Spam campaign on February 14, and while that was the central theme,
we included various related offers on that campaign's landing page.
Integrating Landing Pages Into Your Campaign Strategy
