the handy tool kit for launching & Measuring a reMarkable caMpaign
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Companies that increase their landing pages from 10 to 15 see a 55% increase in leads. While that leap from 10
to 15 may seem small, think about why an increase in landing pages leads to an increase in leads.
The answer should seem quite natural. According to MarketingSherpa, 44% of clicks for B2B companies are
directed to the business' homepage. While this stat and the one above are not directly correlated, you can see the
inherent issue.
People who click on any marketing message you send (discussed later) should be directed to a customized
landing page for that message. in other words, your landing page should be customized for the needs of every
campaign you launch.
if you're announcing an upcoming event, your landing page should only be highlighting details of the event. if
you're launching a new ebook, your landing page should only be summarizing the content readers will find. if
you're sharing a new deal, your landing page should only detail what the value of the deal is. sending users to
your homepage will significantly increase drop-off rates because they have no idea where to go once they arrive. A
landing page solves that problem.
Why should landing Pages Be in your Tool Kit?
