the handy tool kit for launching & Measuring a reMarkable caMpaign
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To measure the results of your marketing campaigns, you need to look at your performance data. site analytics
will help you improve your marketing strategy and collect insight on campaign performance, such as:
• How well your campaigns convert visitors and leads
• How specific marketing campaigns are faring compared with one another
• How effectively your campaigns are delivering Roi and revenue
The specific metrics that will best predict your campaigns effectiveness will vary by your business and target
market. For a complete picture of how your campaigns are faring, be sure to look at a variety of measures,
including: traffic, submission and conversion rates; raw data such as total new leads and engagement by channel
(e.g., how many total tweets or likes did a campaign achieve); and comparative metrics such as new leads/
contacts.
Make sure you delve deeply enough to be thorough, and use common sense when
looking at your numbers. your newest email campaign could have a 5% clickthrough-
rate. Wow! But if 90% of those people are clicking on the unsubscribe link, your email is
actually a giant failure. Be sure to look at what your data means, in addition to just the
hard numbers.
Integrating Analytics Into Your Campaign Strategy
