the handy tool kit for launching & Measuring a reMarkable caMpaign
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The final component in your new marketing campaign strategy involves reviewing your campaigns with analytic
tools. Which campaigns were the most successful? How do you prove the value of each campaign?
The beauty of online marketing is that every action your visitors take is tracked and stored somewhere – this
represents a tectonic shift for marketing strategy. Rather than relying on your gut to decide how well your ideas are
working, marketers can now use data to dissect campaigns, and glean true insight into their Roi. With marketing
analytics ability to improve campaign effectiveness, it's easy to see why chief marketing officers plan to increase
their spending on marketing analytics 60% by 2015.
At Hubspot, we know that the conversion rates for our offers vary by type and by channel – ebooks generally
perform better than webinars, and organic, email and social media channels all produce different submission rates.
Using this information, we carefully select what campaigns we design for each channel, and evaluate how each
new offer performs based on past channel performance.
The key to successful marketing is accountability, and being able to learn from every campaign to improve the
next.
Why should Marketing Analytics Be in your Tool Kit?
