the handy tool kit for launching & Measuring a reMarkable caMpaign
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let's face it -- customers are making much more educated buying decisions courtesy of all the information and
reviews available online. in a study conducted by group M Search together with comScore, 86% of respondents
indicated search engines are very important in their path to purchase. A whopping 58% of respondents indicated
they start the buying process by searching Google or another search engine! The takeaway here? When your
potential customers go searching for the products or services you sell, you want to be the first listing in the search
results.
When it comes to getting found online and generating traffic to your website, nothing -- other than paid advertising
-- works better than publishing a steady stream of blog posts that are jam-packed with information that entertains,
educates, or helps your customers make smarter buying decisions. you could sprinkle pay-per-click or banner
ads all over the internet in exchange for an influx of visits or eyeballs on your latest and greatest campaign, but as
soon as you stop forking over money to the ad network, your traffic stops.
not only does the use of a blogging platform provide long-term value, it can also help you reach your immediate
campaign goal by giving you an outlet to create and share a self-hosted anthology of campaign-related stories. if
deemed valuable by your audience, your posts may even get shared on social media channels and referenced or
discovered in days, months, and maybe even years to come.
Why should Blogging Be in your Tool Kit?
