the handy tool kit for launching & Measuring a reMarkable caMpaign
19
share KIT
There are countless ways to execute a marketing campaign, and we marketers have many tools at our disposal
to do so. Whether you decide to make a splash with a prime time TV spot or an email blast or both, blogging
can still complement all the other employed marketing tactics by filling in any blanks you can't fit into other
static web pages, ads, status updates, tweets or videos.
And unlike a Facebook page or Pinterest account, a company blog is a platform you entirely own and control.
Instead of crafting social media-specific content, use your superb blog posts to inspire the updates you share
to social media channels, and include a link back to the full post for more information. Once your readers get
there, let the value of the information you've provided be the gift you give in order to get your readers to take a
desired action custom calls-to-action.
Integrating Blogging Into Your Campaign Strategy
e
