the handy tool kit for launching & Measuring a reMarkable caMpaign
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share KIT
let's refer back to our conference example. if you want to launch registration for a conference, rather than
emailing everyone in your database, you should be reaching out to last year's attendees and invite them to attend
once more. By including social share buttons in the email, these initial fans will begin sharing the announcement of
your event and help you bring in new attendees.
After a few weeks, you can then send another email, this time targeted to another list of people. For example, if
you secured an industry expert on managing a startup, try emailing a segment of your list who work at a startup.
They'll see a clear connection between their job, and the speaker attending.
in this manner, email marketing serves a great role in helping you target your messages. no other marketing tool
currently exists that allows you to slice and dice your marketing contacts into as many lists as your
hearts desire. The more you target your messaging to specific audiences based on that
audience's needs, the better results you'll see.
Integrating email Into Your Campaign Strategy
