the handy tool kit for launching & Measuring a reMarkable caMpaign
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share KIT
despite progressions in marketing channels, such as the introduction of social media, blogs, and the like, email
has remained at the core. The focus now is how you use email marketing, not if you should.
Email marketing allows you to, over time, create a true database of contacts. All the people who follow through on
your calls-to-actions, and all the people who fill out the forms on your landing pages, will be added to your contacts
database. you can then target these contacts for appropriate email communication.
Why should Email Be in your Tool Kit?
,
Thus, rather then sending
your entire contacts list one
email, you should be send-
ing the right targeted mes-
sage, to the right person,
through the right targeted
email.