GENERATE LEADS WITH MOBILE MARKETING
9
WWW.HUBSPOT.COM
However, if you go to Hershey's website, this is what you find:
In a simple click, you are at the products. You scroll down and choose
one. It only takes a few steps to find what you are looking for and
purchase it. According to Google,
78% of users want to be able to find
what they're looking for on a mobile site in just one or two clicks.
Remember this rule of thumb: The easier it is to convert on a website,
the more likely it is that your visitors will convert. Just help them along
the way by making your website mobile-friendly.
Notice the clean
interface of Hershey's
mobile site. The buttons
are large and, therefore,
easy to click. You can
immediately figure
out how to get omre
information or make a
purchase.
