GENERATE LEADS WITH MOBILE MARKETING
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In addition to a better user experience, responsive design provides an
array of additional benefits. Let's examine four of these benefits.
Benefit #1: Responsive design results in higher conversions
Having a responsive design is actually practical for your business.
According to a Google report, 67% of users are more likely to
purchase a product or service from a mobile-friendly site. That
means there is a large percentage of people who will leave your site if it's
not optimized for their consumption experience. In fact, companies with
mobile-optimized sites actually triple their chances of increasing mobile
conversion rate to 5% or above (Adobe).
Think about it this way. You visit a website such as Godiva on your
mobile device, and this is what you find:
How do you even go about trying
to buy a piece of chocolate? Well,
you pinch your fingers together
and zoom in. Then you move
the browser to the left and right
trying to find where the products
are. Then you go to a product
page and start all over again
-- pinching your fingers together,
moving the browser to the left
and right, etc.
