GENERATE LEADS WITH MOBILE MARKETING
22
WWW.HUBSPOT.COM
In addition to optimizing your experience for mobile, mobile devices also
open the opportunity to start text message campaigns. While marketers
have grown accustomed to channels such as email, there is still room for
growth in the SMS channel.
Let's take Van Heusen as an example. I was in the store with my mom
when I saw a sign to automatically get $5 off my purchase if I just texted
them. My mother then asked me to text the number so she could get the
discount.
Since then, Van Heusen has been alerting me once a month (which isn't
a lot) when it has a new discount or deal. As someone who had never
shopped there, these texts continue to nurture me and even led to me to
go back and buy from them for the first time. While I was once a prospect
simply in the store because of my mother, the company's text message
campaign converted me into a lead and, soon after, a customer.
Tatic 6: Try a Simple Tt Campaign
Stranger
Lead
Customer
Van Heusen's campaign turned me from a stranger, to
a lead, to a customer.
