GENERATE LEADS WITH MOBILE MARKETING
21
WWW.HUBSPOT.COM
When someone picks up their mobile phone, they are going to take an
action. Whether that's opening an app, searching for a company, or
simply texting a friend, they are much more action-oriented when on their
phone versus a tablet or desktop computer.
Knowing this, consider how you can get your potential visitors to the
point of conversion faster, and make it as easy as possible to do that.
One technique is making sure your phone number is clickable on your
website. By doing so, your customers do not have to copy and paste or
memorize your phone number -- they just click on it and are instantly
dialing. Remember that the fewer clicks you need to complete an action,
the more likely you will have someone complete an action rather than
bouncing off your site.
Tactic 5: Make Your Phone Number Clickable
If I want to call the
Cheesecake Factory,
all I need to do is click
the number on their
website. The option to
call immediately pops
up making it easier for
me to complete the call.
