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How to Generate Leads with Mobile Marketing

This is How you win at Online Marketing

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GENERATE LEADS WITH MOBILE MARKETING 28 WWW.HUBSPOT.COM 3 Offline - Click-to-Call Believe it or not, some customers still want an easy way to make calls to a business using their smartphones. People are constantly on-the-go and may not have time to fill out a form and wait for someone to give them a call back. Sometimes, making a quick phone call is the best solution. Comcast recognized this and made it easy for mobile users to check service availability and get assistance by providing its phone number on its mobile site and in its search ads. The company built a mobile ad extension that allowed people to call directly from the search results. As a result, Comcast got a 270% higher clickthrough rate than desktop search ads. This shows just how valuable it is to help your mobile users by providing them with the information that you want them to have and know they are looking for. Guiding them toward a purchasing decision through mobile can help your business while creating create happier customers.

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