GENERATE LEADS WITH MOBILE MARKETING
28
WWW.HUBSPOT.COM
3
Offline - Click-to-Call
Believe it or not, some customers still want an
easy way to make calls to a business using their
smartphones. People are constantly on-the-go
and may not have time to fill out a form and wait for
someone to give them a call back. Sometimes, making a
quick phone call is the best solution.
Comcast recognized this and made it easy for mobile users to check
service availability and get assistance by
providing its phone number on its mobile site
and in its search ads. The company built a
mobile ad extension that allowed people to call
directly from the search results. As a result,
Comcast got a 270% higher clickthrough rate
than desktop search ads.
This shows just how valuable it is to help
your mobile users by providing them with
the information that you want them to have
and know they are looking for. Guiding them
toward a purchasing decision through mobile
can help your business while creating create
happier customers.