GENERATE LEADS WITH MOBILE MARKETING
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WWW.HUBSPOT.COM
4
Online - Cross-Device
Have you ever started looking for a product on your
phone during your lunch break and then had to come
back to your desk to finalize your purchase at your
computer? Well, this is an important part of mobile
conversions. It turns out that 90% of people use multiple
screens sequentially to accomplish a task over time
(Google). Keep this cross-device purchasing flow in mind when building
your mobile strategies.
5
Offline - In-Store
Mobile users are, well, mobile. They don't have time
to slow down, and it's essential that they have internet
access when they are in stores. This allows them to
check competitive pricing but also make other informed
decisions before making a purchase. It also gives
advertisers the opportunity to interact with customers with
a very high intent of purchase.
For example, T-Mobile used search ads with location extensions to
reach users close to its store locations. By doing this, it was able to drive
160,000 clickthroughs with a clickthrough rate of 13%. By doing this,
T-Mobile was able to interact with customers who were close to making
a decision but needed another push to get there.
