GENERATE LEADS WITH MOBILE MARKETING
25
WWW.HUBSPOT.COM
1
Online - On-Device Conversion
Most businesses allow consumers to purchase directly
while using their mobile device. Whether they are
using the mobile website or a mobile app, users
should be able to easily purchase an item. Ideally, it
should be just as easy to purchase on mobile as it is on
a desktop device. In fact, 61% of users said that if they
didn't find what they were looking for right away on a mobile site, they
would turn to competition (Google's "The Full Value of Mobile" report).
The easier it is to convert on a website, the more likely consumers will
not turn to a competitor.
It's also very important to build a website and constantly iterate on the
original design and usability. As an example, 1-800-FLOWERS had a
mobile website but only updated the flow and design. As a result, there
was 25% more time spent on the new mobile site.
Website
on
mobile
Mobile
optimized
site on
mobile
