GENERATE LEADS WITH MOBILE MARKETING
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WWW.HUBSPOT.COM
The Real Problem With Mobile
Many companies don't realize the importance of mobile because
they don't recognize the high conversion rates that could result from
implementing a responsive website. But that's not the actual issue we're
facing with mobile. Mobile has a tracking problem, not a conversion
problem. Conversion rates are extremely high, but we are still figuring
out the best ways to track it.
Mobile has its largest impact offline through in-store interactions, phone
conversations, and app usage. But advertisers aren't tracking these
metrics. According to Deloitte's "The Dawn of Mobile Influence" report,
$159 billion in retail sales were influenced by mobile in 2012 -- a much
higher number than what is recognized in advertising.
Within the last five years, there has been a major shift in consumer
habits when making shopping decisions. In the past, consumers would
research on a desktop device and then purchase the item in the store --
simple, straightforward, and easy to measure.
But now, there are tons of ways for consumers to convert using their
mobile devices. Not only do these options allow for better usability and
interaction between consumers and businesses, but it also allows for
unique opportunities for advertisers and savvy companies -- both offline
and online.
