SEO Fast Start
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SEO checklist
SEO management activity Recommended resources
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Work on blogging outreach, partnering
and syndication
Working with other site owners is still an effective
technique provided you don't break Google's quality
guidelines. Never buy links, but consider:
þ Quality guest blogging of original content on high
quality sites
þ Content syndication (sharing existing content)
þ Approaching other sites and publishers when you
have outstanding content to share to encourage them
to feature your content
þ Niche directories offering links on quality pages
that are indexed by Google (less effective than
previously)
þ Press releases on quality sites (less effective)
þ A free field guide to creating links
from Kelvin Newman
q
17
Avoid being a victim of the Penguin
webspam filter
Penguin is a group of updates focused on what Google
calls 'webspam'. Some sites received notifications
in Google Webmaster Tools of potential problems.
Google reviewed the profile or patterns of sites linking
to a site, in particular the anchor text pattern.
þ 5 types of website links to avoid
q
18
Increase your "social signals" by using
social media optimisation (SMO)
Social media signals started to play a part in search
engine algorithms back in December 2010 but it wasn't
until 2011 that the likes of Google really started to pay
attention and dedicate more effort to indexing social
content and using social signals to boost content in
search results.
þ Dave Chaffey: What is SMO?
q
