SEO Fast Start
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SEO checklist
SEO management activity Recommended resources
Step 4 Create awesome content for SEO
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Ensure you have a solid content strategy
or develop linkbait to engage and gain
links
A content strategy to create content that naturally
attracts links and sharing isn't only vital to SEO today,
it helps drive awareness and interaction through
social media and online PR plus aids conversion and
retention too.
þ Content marketing strategy 7
Steps guide
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Create and maintain a blog for fresh
content and to attract links
Often product or service content won't attract many
links and is rarely updated. To win in Google's eyes
you need to have engaging content which attracts
links - this is why a content hub, blog or similar news or
community section are essential.
þ We're often asked this question:
Which is best for blog SEO:
separate domain, subdomain or
subfolder?
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Ensure you're not a Victim of the Panda
search filter
Google penalises content which doesn't engage users.
Make sure your content is shareable through social
and attracts links and comments to avoid this penalty.
þ Beat the Panda
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Step 5 Gain more quality links using content marketing
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Focus SEO activity on improving link
quality via content quality
This is THE most important of the success factors, and
the toughest to get right... Issues to consider include:
þNumber of unique linking domains (dofollowed and
nofollowed)
þDomain authority of unique linking domains
þNatural link profile - from a range of different sites.
þLink types - text links are better than image links
generally
þAnchor text quality - better if it includes keywords,
but must be diverse or subject to Penguin filter
þQuality links are do-followed. Many blog comments
and social media updates are nofollowed and do not
pass significant link benefits.
þ SEO Detox - identify poor links
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