Use a secondary CTA to convert visitors into subscribers.
Smart CTAs are an example of dynamic content: content
that is specifically tailored to readers according to how
they're segmented in your contacts database. For
example, using Smart CTAs, you could display an "Email
this to a friend" CTA for subscribers of your blog, and a
"Subscribe to our blog" CTA for non-subscribers.
At HubSpot, we recently analyzed the data for 93,000
Smart CTAs — with hundreds of millions of views — over a
12-month period, and found that they had a 42% higher
view-to-submission rate than their static counterparts.
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If your site's visitors aren't interested in what you're offering
in your primary, lead generation CTA, make sure you give
them a second opportunity to engage: Include a
secondary CTA that prompts visitors to subscribe to your
blog.
At HubSpot, we put this secondary "subscribe"
CTA directly beneath our primary CTA (unless you're
already a subscriber, in which case you see something
different. More on that next!).
Use Smart CTAs to provide more personalized experiences.
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(continued)
Calls-to-Action
Example: Smart CTA
(What subscribers see)
(What non-subscribers see)
