When it comes to optimizing your blog posts for lead generation, calls-to-action (CTAs) are your best
friends. Lead generation CTAs are designed to take visitors to landing pages, where they can then fill
out forms in exchange for valuable resources.
At HubSpot, we tend to put our lead generation CTAs at the bottoms of our posts. However, we've also
experimented with "slide-in" CTAs, which slide in from the right side of the screen as you're
scrolling through a post. Ultimately, the best way to improve the click-through rates of your CTAs is
through (you guessed it!) A/B testing. However, there are a couple of other tips that can help as well.
Let's dive in ...
Calls-to-Action
4
A/B test blog CTA location, color, copy, and design.
True story: By A/B testing different CTA variations on your blog, you can increase click-through rates by 200% … or higher!
The key here is to pick one element at a time to test, e.g. location, color, copy, or design. Then, you need to run your test
long enough to get statistically significant results. Sound a bit complicated? These resources can help:
1
Ebook: Getting Started with A/B Testing
.PPT Templates: 50 Customizable Call-to-Action Templates
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