Writing great headline copy is essential when it comes to getting visitors to read (and,
ultimately, convert on) your company's blog. According to Copyblogger, 80% of people read headline
copy, but only 20% go on to read the rest of the actual post. What does that tell us? "Headline churn"
is a serious problem: Prospective leads and customers are reading blog post headlines and, instead of
engaging further, are bouncing.
Of course, in some cases "headline churn" is simply the result of people not finding a blog post topic
relevant (e.g. someone reads a headline and thinks, "This topic just isn't for me."). However, assuming
your overall blog strategy is sound and you're providing content to the right people, at the right place,
at the right time, improving your headline copy can help reduce "headline churn" even further.
On the next page, we'll show you what to do!
Blog Post Headlines
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