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Guide-How to Optimize Your Marketing Channels

This is How you win at Online Marketing

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32 Your blog isn't the only channel that can benefit from having social buttons. By incorporating these buttons into your emails, you can help drive more opens, click-throughs, and conversions, and — more generally — you can make it clear to your email subscribers that there are other places where they can engage with you on the web (e.g. Facebook, Twitter, LinkedIn, etc.). Thank you pages are another easy-to-overlook location where adding social buttons can make a difference. These are the pages where people actually download or access your content after filling out one of your landing pages. While we recommend removing all navigation links (including social buttons) from landing pages to make sure people focus on filling out the forms, with thank you pages it's a different story: visitors have already submitted their contact info, so if you can convince them to share your content, awesome! Just make sure that when you set up your social sharing buttons, they point to a landing page (and not the thank you page itself). 2 Incorporate social sharing and follow buttons into your emails and thank you pages. Integrating With Other Channels (continued) (sharing buttons on a thank you page) (sharing buttons in an email)

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