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Integrating With Other Channels
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For the sake of organization, this guide is divvied up so that each channel has its own dedicated
section. But in reality, your marketing channels don't live in silos: they're all interconnected.
When it comes to social media, this interconnectedness is especially apparent (and important).
Here are a couple of key tips to help you integrate social with your other marketing channels.
If you haven't done this already, stop what you're doing
and get on it! Google Authorship ties your Google+ profile
to your blog posts, which allows Google to display
information (e.g. your name, profile image, and the number
of circles you're in) next to your posts when they appear in
search engine results pages.
While marketers continue to quantify the benefits of setting
up Google Authorship, many have found it has a positive
effect on click-through rates and page views.
Add Google Authorship to your blog.
Example: G&gle Autho'hip in Action
