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Timing Your Posts
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In addition to having calculated ideal post frequencies, HubSpot's Dan
Zarella has also figured out the best days and times to post to various social
media channels.
For example, the data shows that when it comes to expanding your reach
on Twitter, 5pm is the best time to tweet. (That's when the highest
percentage of retweets occur.) For Facebook, noon and a little after 7pm
are the two top times for maximizing your reach, as those are the two times
of day when Facebook shares spike.
Ultimately, however, there are many different studies that all point to
different ideal days and times for posting. So, as was the case with post
frequency, you'll need to do some testing to figure out your ideal post times.
Figure out the best times to post for maximizing engagement and lead generation.
(continued)
Here's a simple strategy for determining your optimal times for posting. To start, open up your social media
publishing tool and sort your past posts by the number of clicks they've received. By scrolling through this list, you
should be able to identify any prominent trends related to post timing. For example, if you see that 7 of your top 10
most-clicked LinkedIn posts were shared between 1pm and 2pm, that's a good indication that 1pm-2pm is your
LinkedIn posting "sweet spot."
However, keep in mind that clicks don't equal customers. To truly understand the impact of your post timing, you'll
need a social media publishing tool that can talk directly to your database of contacts (if you're a HubSpot customer,
that technology is already in place). This connection between your publishing tool and your database will allow you to
focus your efforts and figure out ideal post times for engaging existing leads and customers, and not just your
audience at large.
