Why & Where to Leverage Video Marketing

Along with being an enjoyable medium of communication, video also has some specific benefits for businesses: * Increased brand awareness. * Good for SEO -- especially with proper schema markup. * Increased user engagement -- they like you more. * Increased social sharing of your content and increased links -- there is proof. * Higher website conversion rates. * Improved customer service. There are now increasingly varied video formats that are being used to achieve these differing business benefits: * Testimonial videos -- to build trust. * Product demo videos -- to boost conversion. * Web presenter videos -- for engagement. * Corporate stories -- to grow brand awareness/trust. * Animated "explainer" videos -- to explain a concept or service.. 6. Interviews -- to boost engagement and awareness. * Comedic videos -- to build brand favorability. * Instructional 'How to' videos -- to create trust and engagement.