www.Hubspot.com
sHare tHis Guide
in
HOW TO TURN STRANGERS INTO SUPPORTERS WITH CALLS TO ACTION
10
5RŬ]Rh^daMPcW^]f^aQb
The other central element of a great CTA is the action you want people to take – or in other words, the
eRaO͙IRaRP^\\R]Qh^dPaRMcRMZWbc^Sb]M__heRaObcVMcbdUURbcMPcW^]bc^cVRaRMQRa͛ͩEWU]d_ͪͩ͜6]
a^ZZͪͩ͜5^]McRͪͩ4V^^bRͪͩ͜:RZ_ͪͩ͜EMeRͪͩ͜Dd]ͪͩ͜IMZYͪͩ͜RMa]ͪͩ͜2PcͪͩEWU]ͪ͜RcP͙FVR2\RaW
PM]DRQ4a^bb͜S^aRgM\_ZR͜VMbMcRaaWŬP4F2^]WcbV^\R_MURcVMcͭbPZRMaM]QbdPPW]Pc͛ͩ5^]McR@^f͙ͪ
2]Q͜]^cWPRcVRbRP^]QMah4F2QWaRPcZhOR]RMcVcVR\MW]4F2͛ͩEWU]G_S^a@RfbM]QG_QMcRb͙ͪ